A Pioneer and Leader in Japan’s Tomato Business
A Pioneer and Leader in Japan’s Tomato Business
Founded in 1899 by Ichitaro Kanie who first began cultivating tomatoes in Japan. Not long after this achievement, KAGOME launched tomato juice for the first time in Japan in 1933. We have been in the tomato business for more than 120 years. KAGOME has been committed to develop and produce vegetable & fruit drinks. We have also advocated the “drinking vegetables” lifestyle to solve the problem of insufficient vegetable intake. With the successive launch of tomato juice, Yasai Seikatsu 100 and vegetable mixed juice in Japan, our products have supported the health and enjoyment to people for many years.
Not only did we pioneer tomato processing in Japan, today we are the country’s undisputed industry leader in this sector. KAGOME is the No.1 brand in vegetable & fruit mixed juice, tomato juice and tomato ketchup category in Japan#.
Founded in 1899 by Ichitaro Kanie who first began cultivating tomatoes in Japan. Not long after this achievement, KAGOME launched tomato juice for the first time in Japan in 1933. We have been in the tomato business for more than 120 years. KAGOME has been committed to develop and produce vegetable & fruit drinks. We have also advocated the “drinking vegetables” lifestyle to solve the problem of insufficient vegetable intake. With the successive launch of tomato juice, Yasai Seikatsu 100 and vegetable mixed juice in Japan, our products have supported the health and enjoyment to people for many years.
Not only did we pioneer tomato processing in Japan, today we are the country’s undisputed industry leader in this sector. KAGOME is the No.1 brand in vegetable & fruit mixed juice, tomato juice and tomato ketchup category in Japan#.
#INTAGE SRI+ from Jan to Dec 2022 Fruit & Vegetable mixed juice,
Tomato Juice and Tomato Ketchup (Value Share) in Japan
Have around 7,500 varieties of tomato genetic resources^
The Innovation Division manages an abundance of genetic resources including roughly 7,500 varieties of tomato seeds, while maintaining the information in a database. We utilize these to develop new varieties of tomatoes for fresh and processed products, without genetic modifications.
^Around 70 varieties are registered
Have around 7,500 varieties of tomato genetic resources^
The Innovation Division manages an abundance of genetic resources including roughly 7,500 varieties of tomato seeds, while maintaining the information in a database. We utilize these to develop new varieties of tomatoes for fresh and processed products, without genetic modifications.
^Around 70 varieties are registered
Corporate Philosophy
Corporate Philosophy
Appreciation
We are thankful for nature’s bounty and for human relationships. We respect natural ecosystems and value human sensibility.
Nature
Through nature’s bounty, we endeavor to create rich value that is ahead of the times and to contribute to consumers’ health and wellbeing.
Corporate Openness
We aim to be an open company that engages in fair and transparent corporate governance activities and respects each person’s individuality and abilities.
“True To Nature, The Flavor Of Kagome”
Is Our Promise To Society And Consumers.
“True To Nature, The Flavor Of Kagome”
Is Our Promise To Society And Consumers.
1899
Ichitaro Kanie first began cultivating tomatoes and other non-native vegetables
1903
Started production of tomato sauce (currently tomato puree)
1908
Started production of tomato ketchup and Worcestershire sauce
1933
Started sales of tomato juice
1963
Changed the Company’s name to Kagome Co., Ltd., and formulated the tomato logo
1966
Started sales of tomato ketchup in plastic tubes, a world first
1978
Publicly listed on the First Section of the Tokyo Stock Exchange
1983
Changed the corporate mark to KAGOME as part of Kagome’s corporate identity strategy
1988
Achieved net sales of ¥100 billion
1992
Started sales of Carrot Juice 100 in Japan
1995
Launched YASAI SEIKATSU 100, which today is Japan’s best-selling series in the fruit & vegetable mixed juice category
1998
Started sales of fresh tomato
2002
Developed "Lylyco" tomatoes specifically for tomato juice and upgraded tomato juice
2003
Launched our corporate brand statement: "True to nature, the flavor of KAGOME"
2004
Started sales of Vegetables for One Day (720ml) in Japan
2011
Started sales of YASAI SEIKATSU 100 seasonal items in Japan
2018
Established KAGOME NISSIN FOODS (H.K.) CO., LIMITED
Today
